04 / Multi-market campaign / 2026
VIA OUTLETS
A new sense of scale.
9:16
Project / 04
A new sense of scale.
A surreal intervention placing fluid, monumental forms inside familiar European spaces, adapted across markets and formats from one vertical master.
Delivered as a vertical master with 4:5, 1:1 and 16:9 adaptations.
9:16
Approach
The build starts inside the vertical frame: composition, pacing and the first-second hook are resolved before anything is finished at full resolution.
Lighting, materials and integration are then carried through at frame level, so the film holds up scaled down to a phone or projected large.
9:16 / 4:5 / 1:1 / 16:9
Next project / 05
RED BULL F1
