05 / Social campaign / 2026
RED BULL F1
After dark, full speed.
9:16
Project / 05
After dark, full speed.
A high-energy visual system built around rain, velocity and the mechanical theatre of racing after dark — designed to land in the first half second.
Delivered as a vertical master with 4:5, 1:1 and 16:9 adaptations.
9:16
Approach
The build starts inside the vertical frame: composition, pacing and the first-second hook are resolved before anything is finished at full resolution.
Lighting, materials and integration are then carried through at frame level, so the film holds up scaled down to a phone or projected large.
9:16 / 4:5 / 1:1 / 16:9
Next project / 06
OKTAGON
