06 / Sports / 2026
OKTAGON
Under the lights.
Project / 06
Under the lights.
A stripped-back arena identity where light, atmosphere and controlled tension build the moment before impact.
Delivered as a vertical master with 4:5, 1:1 and 16:9 adaptations.
Approach
The build starts inside the vertical frame: composition, pacing and the first-second hook are resolved before anything is finished at full resolution.
Lighting, materials and integration are then carried through at frame level, so the film holds up scaled down to a phone or projected large.
9:16 / 4:5 / 1:1 / 16:9Next project / 01
ŠKODA
