03 / FOOH / 2026
UEFA
The game takes over.
VERTICAL
Project / 03
The game takes over.
A tournament-scale intervention where an illuminated match ball rises over a floodlit stadium, turning the night sky into the opening ceremony.
Delivered as a vertical master with 4:5, 1:1 and 16:9 adaptations.
VERTICAL
Approach
The build starts inside the vertical frame: composition, pacing and the first-second hook are resolved before anything is finished at full resolution.
Lighting, materials and integration are then carried through at frame level, so the film holds up scaled down to a phone or projected large.
9:16 / 4:5 / 1:1 / 16:9
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VIA OUTLETS
