02 / Automotive / 2026
MERCEDES-BENZ
Light defines the form.
9:16
Project / 02
Light defines the form.
An architectural world developed to frame every line with quiet confidence, controlled light and impossible clarity, cut for full-screen vertical viewing.
Delivered as a vertical master with 4:5, 1:1 and 16:9 adaptations.
9:16
Approach
The build starts inside the vertical frame: composition, pacing and the first-second hook are resolved before anything is finished at full resolution.
Lighting, materials and integration are then carried through at frame level, so the film holds up scaled down to a phone or projected large.
9:16 / 4:5 / 1:1 / 16:9
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UEFA
